Information technology: Special knowledge is market power.

A long time ago, information technology assumed a key role within the entire economy. There are not only numerous products that are dependent on it, but also entire industries. Technological advancement plays a crucial role, continuously spawning new and significant special disciplines, such as cloud computing, mobile computing, IT security or E-energy. As a consequence, an ever-increasing level of special knowledge is in demand – not only for the development of these solutions but also when selling them.

The dynamics within the industry will grow further – and with them, the opportunities they offer. With our many years of experience in the field of IT, we have all the means at our disposal to support our customers in taking advantage of these opportunities. We do this by bringing in specialised know-how, providing relief and thus enabling core competencies to be concentrated on.

Tele­communications: Deciding on the right connections.

After many years of experiencing a high level of growth in all areas, the telecommunications market has reached a saturation point. Both network operators and manufacturers of telecommunications equipment consider themselves to be confronted with new challenges due to deregulation, globalisation and the merging of technologies. In addition, there is a stronger level of competition by new participants entering the market and the growing demand for smartphones and applications. Effects, such as a decrease in customer loyalty, shrinking turnover and a growing cost pressure, can only be dealt with by radically changing the way companies think.

Only companies that are capable of changing their way of thinking will also be able to successfully operate in a saturated market in the future. Furthermore, putting processes and strategies to the test and adapting to changing circumstances will be inevitable. This also includes the area of sales in particular.

Automation technology: Future success doesn’t happen automatically.

Like most industries, automation technology also faces great challenges. In addition to further increasing energy efficiency and decreasing installation costs, the concept of Industry 4.0 must be mentioned in particular. In the smart factories of the future, where IT, data processing and industrial production will continue to merge together, automation technology will also play an increasingly important role.

The foundations for a successful future are already being laid today. For companies, this particularly has to do with positioning products, solutions and services in such a way that it results in benefitting from the basic changes that the industry will face. However, not only the quality of the offer will be crucial for success, but also the performance of marketing and sales. This is because the pressure of competition will increase further – if nothing else, by the new market participants from Asia.

With our many years of experience in the industry and our technical expertise, we do not only provide our customers support in the field of sales. We also provide assistance in overcoming the challenges of the future.

Medical technology: Healthy growth through targeted dialogue.

Medical technology is where engineering and medicine interconnect and today, it is a highly technological, innovative and interdisciplinary field. Medical technology is a future industry distinguished by its high rate of growth and makes a considerable contribution to providing better medical care for the population.

At the same time, medical technology is a branch subject to very complicated market conditions and structures. Politics, research, physicians, pharmacists, patients – companies continuously get caught in the crossfire whilst struggling for the future. The challenge lies in carrying out constructive dialogue with all target groups and responding appropriately to the various interests.

With our specialists that clearly know all the target groups and opinions at hand, and have for many years, we help our customers in dealing with this dynamic environment and to reach their goals.

Logistics industry: Next stop, customer retention.

The logistics branch is the third largest economic sector in Germany after the retail and automotive sectors. According to the German Association for Logistics (BVL e.V.), the German logistics sector reached a turnover of approx. 225 billion euros in 2012. And it is continuing to grow rapidly. This provides for good premises for companies to expand turnover levels and their shares in the market.

On the contrary, the uncertainty of future developments is also at hand: the volatility of the markets, the evolution of energy costs, as well as the necessary integration of new IT systems. The high expectations of lawmakers and the public with regard to sustainability and entrepreneurial responsibility are also crucial to remain competitive.

Those who want to exploit opportunities in the logistics industry must cope with these developments and satisfy expectations. However, it is not enough to optimise internal processes and save costs. On the contrary: The challenges can be best met by making investments. In long-term customer relationships that are based upon mutual success.