Our core competence is in the implementation of professional marketing and sales services. Our holistic approach includes sourcing, consulting & training and tools. We are your direct contact person and partner with solutions available for you from one hand.
Well-maintained data are the decisive basis for successful sales, but addresses, contacts and organisational structures are constantly changing. Poor quality address data or a lack of business information not only results in high costs, but impacts negatively on customer relations or causes you to miss out on strategic opportunities. For example, outdated addresses or addresses listed twice can result in mailshots not being received by the right decision maker and can cause your campaigns to fail.
That is why upstream data profiling is the key to keeping pace with the market and ensuring efficient marketing and sales communications. Only if addresses are well-maintained and up-to-date can your sales activities yield maximum success. The key to efficient communication by your company is professional data profiling, and that is where we come in. Our data profiling skills range from collating the data via maintenance/updating to enriching it with additional characteristics.
Whether it be a trade fair, business breakfast, promotion, roadshow, in-house fair or a seminar, an event will only be successful for your company if you reach the right target customers and contacts in the right numbers. Approaching these target customers professionally and in good time in the run up to your event plays an important part in this. Only in this way can you generate sufficient binding registrations for your event, provide participants or guests with the optimum preparation for the relevant topics and lectures and create a suitable level of anticipation.
In addition to a qualified approach to the relevant target group, we ensure the optimum organisational process and take responsibility for contact with interested parties over the telephone, via chat or e-mail or via the traditional postal route. We maintain contact with your existing customers and open doors for potential new customers.
The market trend for supporting lead generation (customer acquisition) through social media presents new opportunities for approaching your customers in an individualised and innovative way. Control your internet presence!
Potential buyers can easily find all product information and reviews on social networks. Product comparisons are frequently accessed online. This can be a new obstacle standing between you and your potential customers – but it can also be a new opportunity. Why not collect and make good use of information about the behaviour, attitudes and interactions of potential customers?
All the elements of our portfolio are combined in inside sales management, the holistic provision of sales care for your new and existing customers. From first contact with the customer via the central tasks of demand generation and nurturing right through to closing the deal, supplemented, according to your individual requirements, by data broking, event management, the drawing up of tenders and sales care of exiting customers.
As part of our sales care provision for your customers we take responsibility for improving turnover and exploit your customer potential for you. This includes all channels of communication between the customer and the company.
Within the framework of demand generation we identify and develop areas where there is a need for your portfolio of products and services. At the heart of this is determining and developing needs. Using targeted questioning techniques, professional dialogue management and specialist expertise, we will enter into an active dialogue with the decision maker on your behalf, using all channels of communication, and will find out what his current situation is. The information that has been gathered then enables us to categorise the leads e.g. using BANT criteria: Budget, Authority, Need, Timeline.
Leads which have already reached an advanced stage are handed over to your sales staff or your sales partner according to agreed criteria and processes. Potential customers who, as yet, only represent a small likelihood of buying continue to be cared for by us and nurtured until such time as their need becomes definite.
By combining your skills and resources with those of your partners in order to exploit market potential you increase the sales opportunities for your products and solutions. This partner networks needs to be given optimum care, support and direction in order to deliver all the advantages it offers your company. From the acquisition and motivation of partners via the execution of campaigns through to accounting of the same, we provide you with every possible opportunity as part of our holistic outsourcing programme.
Development, execution, coordination: our subsidiary, SellAction, is at your service as a specialist with more than 20 years of experience to help you develop a successful co-marketing strategy.
„As you complete one sale the next one is just starting.“ The businessman who knows what his customers think knows what factors will contribute to success in the future. We maintain contact with your customers and nurture them constantly so that they become successful revenue drivers.
In order to continue to nurture your customer, he is supervised continuously and professionally by us throughout the entire customer journey. Customer satisfaction, customer loyalty and customer activation remain the key issues.
The timing is not always right. Your sales contact may reach an interested party too soon or too late: perhaps a decision to buy will not be taken until the following business year or a sales process has just been completed. The aim of nurturing is to ensure perfect timing: approaching the right customer at the right time with the right information and supporting them in their decision to buy.
Nurturing means never missing the right time and ensuring, through sales accounting, that you are working actively towards the next decision to buy: developing customer potential, professional placement of your products and company over long periods until the sales opportunity can be exploited. A mixture of traditional and innovative channels such as e-mail and video are used to support individual approaches to customers.